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Parrucchieri Marketing
marketing per parrucchieri

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Enter in Parrucchieri Marketing


Parrucchieri Marketing : The website offers an extensive overview of all offers and promotions at hairdressers and aesthetics. All brands of hair products and hair stylists gather here to show their courses, appointments that dedicate to training, fashion shows and meetings. For a Hairdresser do marketing means care for their image so that the audience you hear (women, men, children, artists, companies, wholesalers) get to him easily, recognize and can contact. The management of the image of a salon is a complex task that involves a preliminary data analysis where you study the best way to communicate and reach as many people. This also includes extensive offers and promotions that are the most direct and easy because the hairdresser communicates with customers. An important recipient of marketing communication from a Hairdresser are also partners, in this case the communication is bilateral because it is important that the company knows the potential of Barber and the Barber is aware of the services that the company may offer you a partnership. The marketing for a Hairdresser is done with billboards, with internet sites, with flyers and initiatives that will see involved on field guides as the Top Hairstylists, guide to the best hairdressers in Italy, or with articles in the local papers, with the inclusion of his salon in national magazine. Marketing strategies for hairdressers are often directed towards the quest for visibility and recognition, it is therefore important that the hairdresser relies on professionals who can ensure that its name be found in google and the major search engines, helping to give it visibility through the support to international portals to increase their credibility.

Encyclopaedic hair website

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Parrucchieri Marketing - Hairdressers hair health care in the salons of beauty and aesthetics, with hair style for fashion photos and sales of hair-hair care products.

Sections of Interest

Parrucchieri Marketing, hairdressers, hair, health, beauty salons, hair fashion photos, hairstyles, aesthetics, for sale, chat hair, hair loss treatment, hair loss, balayages, meches, shatush, deja-vu, Parrucchieri Marketing, , made in italy

Gossip & News

16 Sep 19
Premiazione GLOBAL AWARDS 2019
Salvatore Fodera OMC President e Luciano Calcagni

CALCAGNI rinomata azienda di servizi per parrucchieri e centri estetici ha ricevuto il prestigioso premio come OMC MANNEQUIN GOLD SPONSOR dal Presidente / CEO di OMC Salvatore Fodera, confermando la continua crescita dell'azienda dal 1972 grazie allo spirito imprenditoriale del fondatore Luciano Calcagni e dei figli continuatori Marco e Alberto.

OMC (Organisation Mondiale Coiffure), la più grande organizzazione professionale di parrucchieri al mondo con oltre 50 paesi membri, ha organizzato OMC HAIRWORLD 2019, premiando campioni mondiali del settore bellezza.

PARIGI: OMC grande manifestazione

Nei giorni dal 14 al 16 Settembre si è svolta a PARIGI (PARIS) la grande kermesse OMC con fiera e spettacoli/ show dei più grandi brand mondiali.

Anche CALCAGNI DIFFUSION (ITALY) uno dei più grandi distributori di articoli per parrucchieri ed estetica in Italia, era presente con uno stand.

Luciano Calcagni con Julienne L'OREAL

Citiamo gli sponsor di manifestazione:

MCB by Beauté Sélection e Calcagni Profumerie.

16 Sep 19
Nikita Fisher

For the hairstylist's colour collection this year she focused her energy on light, transparency and paranormal movement incorporating a spectrum of colours - she created looks resembling similarities from various natural and supernatural elements from mother nature and the physical world, characteristics and gifts from the earth capturing those magical, very rarely seen moments that happen at sunrise, sunset, after the rain has fallen, in the depths of space and only during certain time lapses. During her research she has been drawn to various significant light reflections and illusions and wanted to create an array of expression manifested on her model’s individual dispersive power.

Collection: Prism
Ph: Jens Wikholm
Make-up: Doey Drummond
Stylist: Jamie Stevens

hair-collections

10 Sep 19
Anthony Grant

The hairstylist's inspiration for this collection started when he looking through a kaleidoscope and visualising the wide spectrum of colours, he created his own unique colour palette. Working on natural Afro hair has enabled he to introduce vibrant colour and set new trends. It's about girls who have an alter ego, having the confidence to express themselves through their hair using strong bold colours, introducing the illusion of texture and movement. He infused colours, textures to his kaleidoscope collection, creating a fresh new look with an editorial vibe. These girls don't follow trends, they dictate them.

Collection: Kaleidoscope
Ph: Jens Wikholm
Make-up: Marta Mucha
Stylist: James Millagan

hair-collections

06 Sep 19

I CLIENTI hanno
ASPETTATIVE sempre più ALTE

In un mondo in cui si sono moltiplicate le opportunità di acquisto e di relazione con i brand, le CHIAVI per il SUCCESSO sono la personalizzazione e l'esperienza di marca che si riesce a offrire ai clienti che però, complice anche il digitale, hanno aspettative sempre più alte.

Diventa quindi indispensabile conoscere il consumatore.

"Oggi ogni luogo è un luogo di scambio: stiamo sempre vendendo o comprando un prodotto, un servizio, dati, informazione, attenzione"

Uno scenario, quello attuale, in cui si presentano, infinite possibilità di acquisto e di relazione con le marche.
I CONSUMATORI hanno cominciato a muoversi non più in modo lineare ma imprevedibile e i diversi punti di contatto si intrecciano tra loro.

Per esempio il 45% dichiara di comprare sul web dopo aver effettuato una ricerca nel negozio fisico, che quindi non è più da considerare come il punto terminale del processo.
Inoltre chi fa shopping online spesso lo fa da rivenditori non italiani: ci si riferisce quindi non più a una geografia italiana ma internazionale.

Tutto ciò porta a una trasformazione delle aspettative del consumatore.

Il 38% infatti si aspetta personalizzazione, il 64% la consegna gratuita degli acquisti online, il 30% procedure semplici per il reso, il 68% un'esperienza post acquisto.

05 Sep 19
Sam Kerr and Natasha Mahey

This collection takes inspiration from architecture, working with different textures but retaining a sexy feel to the looks. Working with a combination of sleek and soft textures to keep each of these images strong with a sexy edge.

Collection: Architecture
Ph: Jens Wikholm
Make-up: Amie Cheryls
Stylist: Jamie Stevens

hair-collections



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