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Parrucchieri Marketing.it : Die Website bietet einen umfassenden Überblick über alle Angebote und Aktionen für Friseure und Ästhetik. Alle Marken von Haarprodukten und Friseuren treffen sich hier, um ihre Kurse, Termine zu zeigen, die sie schulungen, Modenschauen und Meetings widmen. Für einen Friseur bedeutet Marketing, sich um sein Image zu kümmern, damit das Einzugsgebiet, das ihn betrifft (Frauen, Männer, Kinder, Künstler, Firmen, Großhändler), leicht zu ihm kommt, ihn erkennt und ihn kontaktieren kann. Die Verwaltung des Images eines Salons ist eine komplexe Aufgabe, die eine vordere Phase der Datenanalyse beinhaltet, in der Sie die beste Art der Kommunikation und die größte Anzahl von Personen untersuchen. Dazu gehört auch eine intensive Aktivität von Angeboten und Aktionen, die für die Friseure die direkteste und einfachste Möglichkeit sind, mit den Endkunden zu kommunizieren. Ein wichtiger Empfänger der Marketingkommunikation eines Friseurs sind auch Partnerunternehmen, in diesem Fall ist die Kommunikation bilateral, weil es wichtig ist, dass das Unternehmen das Potenzial des Friseurs kennt und dass der Friseur die Dienstleistungen kennt, die das Unternehmen könnte es in einer Partnerschaft anbieten. Marketing für einen Friseur wird mit Plakatwänden, mit Websites, mit Flyern und Initiativen, die ihn in Branchenführer wie die Top Hairstylists, Führer zu den besten Friseuren in Italien, oder mit Artikeln in lokalen Zeitungen, mit die Aufnahme seines Salons in nationale Zeitschriften. Oft Marketing-Strategien für Friseure sind auf die Suche nach Sichtbarkeit und Wiedererkennbarkeit gerichtet, so ist es wichtig, dass der Friseur auf Profis verlassen, die sicherstellen können, dass sein Name in Google und in der große Suchmaschinen, die dazu beitragen, es Sichtbarkeit auch durch die Unterstützung auf internationalen Branchenportalen, die ihre Glaubwürdigkeit zu erhöhen.

Gossip & News

TONI&GUY unveils trend report 2020 campaign

06 Dec 19

Ispirazione internazionale per l'ultima collezione TREND REPORT 2020 by TONI&GUY

Un tributo ai capelli e alla moda, profondamente connessi, TONI&GUY TREND REPORT 2020 è una collezione di SEI diversi tagli e colori, QUATTRO trend individuali, che comprendono TRE look maschili e QUATTRO look editoriali.
Gli esperti del Team Artistico Internazionale per la prima volta hanno saputo sapientemente applicare le regole dell’alta sartoria: forme, texture ed anche colori, ai capelli, mescolando trend che provengono direttamente dalle passerelle degli ultimi 12 mesi.
Creata, avendo ben in mente le necessità dei clienti di tutto il mondo, per rendere questi trend adatti ad ogni stagione, la collezione TREND REPORT
2020 rappresenta appieno la giocosità e la varietà della moda di oggi che è diventata una vera forma di espressione individuale.

“La collezione di quest’anno ha molti elementi
diversi: dalla bellezza e morbidezza dei capelli
femminili a look più forti e molto riconoscibili. Ogni
cosa però riflette i più grandi trend, non solo che
abbiamo visto in questa stagione, ma che
prevediamo essere molto presenti nel 2020.
È un modo perfetto per celebrare i nostri 15 anni
come Official Sponsor della London Fashion Week”.

Sacha Mascolo-Tarbuck / Global Creative Director

Ciò che rende questa collezione interessante è la varietà di tagli eclettici, di colori e di stili; tutto inoltre può essere sempre facilmente personalizzato in base alle caratteristiche dei capelli di ciascun cliente.

La fotografia e lo stile rendono omaggio ad alcune delle più grandi icone fashion dei nostri tempi, mentre i colori sullo sfondo prendono ispirazione dalla natura e da una delicata palette di toni beige-on-beige. Tutto questo crea un forte contrasto con styling e accessori personalizzati, mixati con intrecci intricati, ruches e increspature che evocano sentimenti
romantici, raffinatezza e self-confidence.

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Richard Bajon - FR (Hairstylist), Beard Design Collection (3 photos) New Hair Collection

05 Dec 19

Richard Bajon
  • Richard_Bajon
  • Richard_Bajon

Find put the latest hair collection, called Beard Design, made by Richard Bajon, international hairstylist from FR.

Ph: Joel Dart
Make-up: Romina Allio Laertitia Majer

hair-collections

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COSME TOKYO 2020: Save the Dates!

04 Dec 19

8th International Cosmetics Trade Fair: from 20 to 22 January 2020

Save the Dates and join Japan's Largest Cosmetics Trade Show: COSME TOKYO 2020.

What can find at COSME TOKYO?

As largest show of its kind in Japan, Cosme Tokyo gathers lots of Made in Japan products which cannot be found in any other exhibitions. Especially products using regional and traditional ingredients like cherry blossom, rice , sake, attract international visitors.

The ongoing influence of import cosmetics on Japan and Asia's market is reflected in the number of international exhibitors with European like France, Italy, Poland, Germany and USA, Middle East as well as Asian Companies. You can find world famous companies like L'ERBOLARIO (Italy) MEDITERRANEAN COSMETICS (Greece) and national pavillions.

Reflecting on the continued growth of organic and natural market in Japan & Asia, distinctive and diversified brands using local ingredients of each country are presented at once. Not only using pure ingredients, also the products have some specific efficacies like anti-aging, whitening, anti-pollution, skin repair.

FOR MORE INFORMATION CLICK HERE

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SACCUCCI Masterclass è sulla copertina di Beauty Bazar Fashion!

04 Dec 19

MARIO SACCUCCI, un personaggio poliedrico.
Mario è conosciuto in quanto serio professionista, nonché fondatore, insieme a BEA, della Saccucci Masterclass, dal 1969, nel quartiere Eur di Roma e Presidente dell’ARA (Accademia Romana Acconciature).
Precursore del caschetto e della piega a phon, con conseguente abolizione del casco per asciugatura, a Mario si riconoscono creazioni quali il “caschetto maculato”, con macchie di colore che creano disegni e sfumature diversi a seconda dei movimenti.
Mario inoltre, a dimostrazione dall’indole artistica che lo contraddistingue, è amante della fotografia, della pittura e della musica, elemento essenziale della sua vita e sempre presente all’interno del salone.

SACCUCCI Masterclass è in copertina!

BEAUTY BAZAR FASHION è lo short magazine dedicato alla moda-capelli di tendenza e SACCUCCI si è aggiudicato la copertina di questo numero.

Sfoglia on line la rivista

SACCUCCI Masterclass
Viale Città d’Europa, 857 - ROMA (RM) - Italy
Tel. + 39 06 52200413 - 06 52200386

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Ashley Haynes & Charlotte Oldfield – UK (Hairstylist), Aurum Collection (4 photos) New Hair Collection

04 Dec 19
Ashley Haynes & Charlotte Oldfield
  • Ashley Haynes & Charlotte Oldfield hairstylist
  • Ashley Haynes & Charlotte Oldfield hairstylist
  • Ashley Haynes & Charlotte Oldfield hairstylist

Aurum was inspired by rare metals and we wanted this to symbolise wealth, adding an expensive feel to the collection. Using this as our colour foundation,  we wanted to work with a commercial softness to the styling and create something that looked effortless and achievable

Ph: Jack Eames
Make-up: Megumi Matsuno
Styling: Magdalena Jacobs

hair-collections

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Encyclopedic hair website


Friseure kümmern sich um die Gesundheit der Haare in Schönheit und ästhetischen Salons, mit Stil Frisuren für Mode-Haar-Fotos und Verkauf von Haarpflegeprodukten.

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